Since commencing the management of Deakin University’s Sport & Recreation services and establishing the DeakinACTIVE brand, Clublinks has achieved record membership levels, increased overall usage and improved student engagement across the Sport & Recreation division.
A key driver of these record figures has been the true partnering between Clublinks and Deakin University, and the implementation of highly deliberate partnerships with like-minded providers and innovators who share our vision and goals. These partnerships improve business efficiencies, generate a great customer experience and allow us to plan for future initiatives.
Some of the key achievements to date include:
- Record fitness centre membership levels at the Waurn Ponds campus
- 45% increase on fitness centre memberships at the Burwood campus
- 80 new teams introduced to social sports competitions
- Clublinks offering industry based learning opportunities to Deakin students
“Clublinks has worked closely with Deakin University on solutions that provide the best opportunities and outcomes for DeakinACTIVE. This is being achieved by integrating our partners within the business, not just using and treating them as traditional suppliers. Our results demonstrate how these are working seamlessly to achieve common goals.” says Tom Zappulla, General Manager of DeakinACTIVE.
Clublinks was honoured to present at the recent Parks & Leisure Association’s VIC/TAS State Conference & Awards of Excellence Dinner to outline the recent success of DeakinACTIVE.