Moore Park Golf introduced a new pace of play initiative towards the end of 2015 called ‘Share the Course’.  Designed to encourage players to work together to ensure a high quality golfing experience for all users, it provides simple techniques which all players can adopt to modify the way they interpret and play the game.

It was launched with a customer charter and on course signage that sets out clear expectations for course users in a humorous, tasteful and honest way.

After the first few months, the initial results are very encouraging.  Not only are customers providing great feedback, they are also providing great suggestions on how pace of play can be further improved.  Some of the key findings to date are:

  • 69% of surveyed MPG golfers say the average round of golf (18 holes) should take 4 hours.
  • 92% of these golfers advised their last 18 hole round took 4.5 hours or less.
  • 83% further indicated that players should help speed play up by taking no more than 2 practice swings.
  • One great tip for improving the on course experience for all was a simple rule for divot repairs; repair yours plus one.

Visit the Moore Park Golf website for more information.

An outstanding business opportunity to be a part of Australia’s most popular destination for learning golf.  Moore Park Golf and Clublinks are seeking Expressions of Interest as we look to engage with up to 10 companies to operate their own business within the Sydney Golf Academy at Moore Park Golf.

Click here to view the full details of ad.

Click here to register your interest.

Sydney has just recorded its highest January rainfall in 28 years, but that hasn’t stopped Moore Park Golf from continuing its impressive trajectory towards another record breaking performance for the third year in a row.

January is on target to deliver yet another remarkable financial and utilisation result despite the angry and unpredictable weather lashing Sydney-siders.  Moore Park Golf’s performance was protected by a well planned and executed summer marketing program.

Targeting family and entertainment markets, and boasting new services such as family tees, big hole golf and a family range pass, the campaign has generated solid results.  Forward planned, it was implemented prior to the change in weather, and has been supported through the unpredictable weather with social posts highlighting when great playing conditions are available.

Bringing these new family features on board has enabled Moore Park Golf to improve its already impressive utilisation of products and services….most importantly it’s ensured that the weather has not got in the way of a good family day out with the kids.

Photo credit: @dallaskilponen

Some of the best junior talent from the Sydney Golf Academy at Moore Park Golf recently featured in an article in the Wentworth Courier in Sydney.

The full article “Sydney Golf Academy talent could uncover the next Jordan Spieth” can be found here, but we’ve included a short section below:

THEY might be small, but chances are these kids can swing a golf club better than most punters hacking away on a Sunday morning.  Meet the kids from Sydney Golf Academy at Moore Park Golf, who can drive the ball hundreds of metres and sink putts like they’ve been doing it for decades.

The academy is seeing a growth in the popularity of golf among children, which could be attributed in part to young superstars like Jason Day and Jordan Spieth dominating the pro tour this year. Spieth is one of the big names playing in the Australian Open next week.

Future stars include the likes of Zane Weinberg, who at six has already won two junior tournaments and boasts a polished chipping game.  Or four-year-old Eliza Merhi, who is working on technique and can hit a ball more than 30m on the fly.

The youngsters are taught by Sydney Golf Academy pro Ollie Gebert, who described their talent level as “astronomical.”  “Our main objective is to grow the game from a grassroots level and find kids with a natural ability from a young age,” he said.  “When they have fun they get better. We use a three-level program and the kids move up by passing skills and earning badges. There is nothing too technical, we make it enjoyable and let their natural talent shine through.”

Full details of the Sydney Golf Academy junior coaching programs can be found here.

Photo details (from left): Ben Richards, 6, Jet Ostrer, 10, Eliza Merhi, 4, and Zane Weinberg, 6, in training at Moore Park Golf. Picture: John Appleyard.

 

Centennial Parklands and Clublinks Management Pty Ltd are pleased to announce that Clublinks will continue its role as the facility manager of Moore Park Golf – Sydney’s leading public golf course.

Trustees of the Centennial Park and Moore Park Trust approved the recommendation at their recent meeting after a competitive tender process was concluded. Clublinks will manage the facilities and marketing of Moore Park Golf for the next five years with provision for a further five year extension.

“We were delighted with the interest in Moore Park Golf this time. The public tender process saw 34 parties register interest – the most ever during such a tender. We believe this interest can be attributed directly to the substantial investment in facilities and services by the Trust, and the outstanding customer service and management of the facilities by Clublinks over the last six years,” said Kim Ellis, Executive Director, Botanic Gardens & Centennial Parklands.

“Clublinks have delivered exceptional results in facility utilisation whilst setting golf industry benchmarks nationwide for the quality of our golf product and business marketing. We are confident this will continue and look forward to working with the Clublinks team.”

Clublinks’ Chief Executive Officer, Anthony Lawrence, expressed his organisation’s commitment to continuous improvement at Moore Park Golf: “Clublinks is thrilled to have won a very competitive Tender. We understand implicitly the importance of Moore Park Golf to Centennial Parklands and the community, and we are honoured to be entrusted with management for a further five years.”

“The collaborative nature of our relationship is important to us. More utilisation of the course and facilities results in increased revenue to maintain Centennial Parklands. Our business success means the community wins through higher standards of assets and facilities across the Parklands.”

Moore Park Golf is Sydney’s home of public golf. Each year, it has in excess of 15 million balls hit from its three-storey driving range, 56,000 rounds of golf played across its championship quality 18 hole public golf course and delivers 16,000 golf lessons via the Sydney Golf Academy.

In an Australian golf industry first, three of the country’s top driving range facilities are going head to head in a state vs state driving range competition.

Albert Park Driving Range (VIC), Moore Park Golf (NSW) and Wembley Golf (WA) will be competing with each other to see who can secure the most amount of driving range ball purchases for the month of November.

Sponsored by Titleist (Acushnet), customers are encouraged to participate to win an amazing Titleist first prize; a custom fit set of new 716 irons and 816 hybrids. Each time they make a purchase at any of the participating venues during the promotion, customers can lodge an entry.

Coordinated by the marketing team at Clublinks, the three facilities are working together on the competition to drive public golf participation, and are looking forward to engaging in some fantastic state based rivalry on social media throughout the month.

Information on the competition is available on each of the three facility websites:

www.albertparkdrivingrange.com.au
www.mooreparkgolf.com.au
www.wembleygolf.com.au

For further information on this announcement, please contact us.

Moore Park Golf’s Big Screen was recently shortlisted as a finalist in the HSBC Golf Business Forum Innovation Award.  Our Big Screen made it into the top 11 entries, from more than 100 entries globally.  Unfortunately, on this occasion we were not successful in winning the award, but we are pretty happy with making it into the top 11!

Bucking the trends seen in the golf industry of late, Moore Park Golf has seen year on year growth over the past four years. Trends for participation and utilisation have continued to increase, leading to record financial outcomes for the past two years.

Operated by Clublinks, the results are the culmination of the outsourced management model that incorporates a strong vision and strategic plan alongside a complete alignment of interests with the facility owner, Centennial Parklands Trust (CPT).

That plan incorporates a focus on operational efficiencies. “When we took over management of the site in 2009, there were a lot of repairs and maintenance to be undertaken. That set results back in the early days, but we are reaping the benefits now” says Erich Weber, General Manager of Moore Park Golf. “More importantly, the team at CPT share our innovative and progressive approach for the facility, which has provided us the ability to try new things, such as the Big Screen on the driving range.”

Key drivers of the results include better management through quality data which has helped Moore Park Golf drive volume and spends, generate improved yield management and optimise peak utilisation. It’s all part of the Clublinks philosophy of leaving facilities in better shape than when they find them. “Every single day, we look for progression, and how we can improve; it’s a constant focus for us as a business” says Anthony Lawrence, CEO of Clublinks.

Marketing has played a significant part in the Moore Park Golf journey. Three years ago, a strategic marketing plan was developed and the team built a framework of tools with a long term vision of what they wanted to achieve in terms of customer experience. Beginning with a simple, singled minded focus on better data capture to have more people to talk to, the marketing channels now incorporate regular targeted newsletters, personalised customer touch points, digital and social media, partnership programs and cross database promotions.

This framework has allowed the team more responsiveness and the ability to capitalise on opportunities. It has also resulted in improved communications and connection with customers through a strong brand presence, particularly in the digital space.

Gavin Kirkman, Chief Membership Officer at PGA of Australia has recognised this. “The marketing that is done at Moore Park Golf is progressive and market leading. It’s great to see an organisation in our industry setting a new benchmark. I regularly distribute it within our company to educate others as a great example to follow”.

To find out more about the Clublinks and Moore Park Golf success story, contact us today.