With over 1.440 billion monthly active users, Facebook is attractive to businesses across the globe. Applying the following best practises will ensure your business gets the most out of its Facebook page and provide you with a digital avenue to target valuable customers.
- Complete your profile correctly:
Ensure that your company’s ‘About’ section lists all of your information correctly. This also includes using a recognisable profile picture so that you can easily be found and liked. A company logo is usually the best option for this as it is something that your fans will associate with your brand.
- Create content:
The simplest formula to attract traffic to your Facebook page is to create content. Post regularly, mix it up, always respond to comments and have a plan in place to respond to negative comments. By constantly adding fresh content to your page you will easily be able to test what are the best times to post and create reactions.
- Encourage ‘sharing’ (as well as ‘like’s):
Without appearing desperate, encouragement to share your business page is a way to build your following. A promotion or tagging in companies you are aligned with is an excellent way to do this. It is also beneficial to encourage followers to share as well as like. The like button tends to act as a positive endorsement for a post; however the share button allows the user to write a comment, which will then show up in their news feed, making the share option more visible in feeds.
- Study your analytics:
Better business decisions and more effective posting can be done when you know exactly who your target is and when they are online. Facebook provides easy to understand analytics that can assist with making your business campaigns achieve better results and learnings. It will even break your fans into gender, age and location, which has historically been challenging to discover.
- Boost and promote:
Facebook has built itself into one of the easiest and most cost effective ways to promote online. You can boost posts to a targeted audience for as little as $1 and receive an estimation of how far your boosting can reach. With the ability to import email lists that will match Facebook audiences to similar targets (called a look alike profile), the ability to reach a particular demographic at a low cost makes Facebook an exceptionally powerful digital tool.
- Have fun with it:
For businesses that have a professional website and corporate collateral but want to show a little more personality, Facebook is a great way to create another persona for your company. Using Facebook to provide day to day information, announcing news and creating excitement for a future event is a quick, easy and entertaining way to communicate with your interested followers.