With over 1.440 billion monthly active users, Facebook is attractive to businesses across the globe.  Applying the following best practises will ensure your business gets the most out of its Facebook page and provide you with a digital avenue to target valuable customers.

  1. Complete your profile correctly:
    Ensure that your company’s ‘About’ section lists all of your information correctly. This also includes using a recognisable profile picture so that you can easily be found and liked. A company logo is usually the best option for this as it is something that your fans will associate with your brand.
  2. Create content:
    The simplest formula to attract traffic to your Facebook page is to create content. Post regularly, mix it up, always respond to comments and have a plan in place to respond to negative comments. By constantly adding fresh content to your page you will easily be able to test what are the best times to post and create reactions.
  3. Encourage ‘sharing’ (as well as ‘like’s):
    Without appearing desperate, encouragement to share your business page is a way to build your following. A promotion or tagging in companies you are aligned with is an excellent way to do this. It is also beneficial to encourage followers to share as well as like. The like button tends to act as a positive endorsement for a post; however the share button allows the user to write a comment, which will then show up in their news feed, making the share option more visible in feeds.
  4. Study your analytics:
    Better business decisions and more effective posting can be done when you know exactly who your target is and when they are online. Facebook provides easy to understand analytics that can assist with making your business campaigns achieve better results and learnings. It will even break your fans into gender, age and location, which has historically been challenging to discover.
  5. Boost and promote:
    Facebook has built itself into one of the easiest and most cost effective ways to promote online. You can boost posts to a targeted audience for as little as $1 and receive an estimation of how far your boosting can reach. With the ability to import email lists that will match Facebook audiences to similar targets (called a look alike profile), the ability to reach a particular demographic at a low cost makes Facebook an exceptionally powerful digital tool.
  6. Have fun with it:
    For businesses that have a professional website and corporate collateral but want to show a little more personality, Facebook is a great way to create another persona for your company. Using Facebook to provide day to day information, announcing news and creating excitement for a future event is a quick, easy and entertaining way to communicate with your interested followers.

If you need some further advice on our social media can assist with the marketing of your business, don’t hesitate to get in touch with us.

A recent article published by Golf Vacation Insider has posed this question as the author observes that the golf industry continues to discuss how utilisation growth can be encouraged.

The article reflects on the vital role municipal golf courses play in growing the game, acknowledging that is is likely most golfers — even pros from Rickie Fowler and Billy Horschel to Phil Mickelson and Nancy Lopez — got their start at humble municipal layouts.

Full details of the article can be found here.

Within the Australian market, we certainly recognise the outstanding quality of the golfing experiences offered at many public and council owned courses and that some facility owners are investing further to improve these assets.  Our own Moore Park Golf has been the recipient of over $5m in capital improvements over the past 5 years.  Ringwood Golf Course are currently renovating their course layout to a master plan that will improve and increase the bunkering on the course.

It is evident that facilities that invest in their assets are generating high utilisation which is leading to superior commercial returns.

The residents of Bingara Gorge were recently treated to a twilight cinema screening of Despicable Me 2 on the greens. The Wollondilly Advertiser covered the event, where more than 200 residents watched the movie on a cinema screen and many kids got into the spirit of the night with great costumes. A dressed-up minion and main character Gru were at the event to help judge the dress-up competition and to have photos with the kids.

General Manager for Clublinks at Bingara Gorge, Mark Moss said it was a great atmosphere and there was good feedback from the residents. ‘‘People were surprised and excited that the movie night was held on the golf course,’’ Mr Moss said. ‘‘The weather held out for us which was great. It was great to see all the kids having photos and enjoying themselves”. He said the community managers put on events throughout the year and that was important for building community spirit and feel.

For the full article and more photos, please click here. Article courtesy of the Wollondilly Advertiser, pictures Sam Venn.

Some of the best junior talent from the Sydney Golf Academy at Moore Park Golf recently featured in an article in the Wentworth Courier in Sydney.

The full article “Sydney Golf Academy talent could uncover the next Jordan Spieth” can be found here, but we’ve included a short section below:

THEY might be small, but chances are these kids can swing a golf club better than most punters hacking away on a Sunday morning.  Meet the kids from Sydney Golf Academy at Moore Park Golf, who can drive the ball hundreds of metres and sink putts like they’ve been doing it for decades.

The academy is seeing a growth in the popularity of golf among children, which could be attributed in part to young superstars like Jason Day and Jordan Spieth dominating the pro tour this year. Spieth is one of the big names playing in the Australian Open next week.

Future stars include the likes of Zane Weinberg, who at six has already won two junior tournaments and boasts a polished chipping game.  Or four-year-old Eliza Merhi, who is working on technique and can hit a ball more than 30m on the fly.

The youngsters are taught by Sydney Golf Academy pro Ollie Gebert, who described their talent level as “astronomical.”  “Our main objective is to grow the game from a grassroots level and find kids with a natural ability from a young age,” he said.  “When they have fun they get better. We use a three-level program and the kids move up by passing skills and earning badges. There is nothing too technical, we make it enjoyable and let their natural talent shine through.”

Full details of the Sydney Golf Academy junior coaching programs can be found here.

Photo details (from left): Ben Richards, 6, Jet Ostrer, 10, Eliza Merhi, 4, and Zane Weinberg, 6, in training at Moore Park Golf. Picture: John Appleyard.

 

In an Australian golf industry first, three of the country’s top driving range facilities are going head to head in a state vs state driving range competition.

Albert Park Driving Range (VIC), Moore Park Golf (NSW) and Wembley Golf (WA) will be competing with each other to see who can secure the most amount of driving range ball purchases for the month of November.

Sponsored by Titleist (Acushnet), customers are encouraged to participate to win an amazing Titleist first prize; a custom fit set of new 716 irons and 816 hybrids. Each time they make a purchase at any of the participating venues during the promotion, customers can lodge an entry.

Coordinated by the marketing team at Clublinks, the three facilities are working together on the competition to drive public golf participation, and are looking forward to engaging in some fantastic state based rivalry on social media throughout the month.

Information on the competition is available on each of the three facility websites:

www.albertparkdrivingrange.com.au
www.mooreparkgolf.com.au
www.wembleygolf.com.au

For further information on this announcement, please contact us.

Moore Park Golf’s Big Screen was recently shortlisted as a finalist in the HSBC Golf Business Forum Innovation Award.  Our Big Screen made it into the top 11 entries, from more than 100 entries globally.  Unfortunately, on this occasion we were not successful in winning the award, but we are pretty happy with making it into the top 11!

Late last year the Directors of the Australian Golf Industry Council determined that including a representative from public golf courses would support a more inclusive level of thinking to AGIC’s activities.

From consultation within public courses across the country our CEO, Anthony Lawrence was invited to attend as an observer of AGIC meetings in 2015.

We are delighted to welcome Rosebud Country Club to the Gallus Golf family!  To find out more about what a Gallus Golf app can do for your course, please click here for more information.

Winners of the Victorian Legends Pro Am of the year 2015

Managed by the PGA of Australia, the E-Z-GO PGA Legends Tour is the Professional golf circuit for Professional golfers aged 50 and over.

The team of professional golfers who played in the Legends Tour voted at the end of the circuit, and Eagle Ridge’s hosted event (the Peter Stickley Advocacy Legends Pro Am) held in March was voted the Pro Am event of the year for 2015.

Congratulations to Eagle Ridge Golf Course!