Since commencing the management of Deakin University’s Sport & Recreation services and establishing the DeakinACTIVE brand, Clublinks has achieved record membership levels, increased overall usage and improved student engagement across the Sport & Recreation division.

A key driver of these record figures has been the true partnering between Clublinks and Deakin University, and the implementation of highly deliberate partnerships with like-minded providers and innovators who share our vision and goals. These partnerships improve business efficiencies, generate a great customer experience and allow us to plan for future initiatives.

Some of the key achievements to date include:

  • Record fitness centre membership levels at the Waurn Ponds campus
  • 45% increase on fitness centre memberships at the Burwood campus
  • 80 new teams introduced to social sports competitions
  • Clublinks offering industry based learning opportunities to Deakin students

“Clublinks has worked closely with Deakin University on solutions that provide the best opportunities and outcomes for DeakinACTIVE. This is being achieved by integrating our partners within the business, not just using and treating them as traditional suppliers. Our results demonstrate how these are working seamlessly to achieve common goals.” says Tom Zappulla, General Manager of DeakinACTIVE.

Clublinks was honoured to present at the recent Parks & Leisure Association’s VIC/TAS State Conference & Awards of Excellence Dinner to outline the recent success of DeakinACTIVE.

 

 

At the recent Parks and Leisure Vic/Tas Conference held on May 1st, Clublinks was proud to sponsor the ‘Community Based Initiative of the Year’ award.

The award was won by the City of Ballarat, for their ‘Memory Atlas Social History Walking Tours’. The project is a documentary that records and shares the personal memories of Ballarat residents from key city locations, and offers a personal alternative to the usual historical observations.

“Being part of a community is extremely important to the Clublinks team, and we’re honoured to sponsor such a great award.” said Clublinks CEO Anthony Lawrence.

Photo: Mick Trembath (left) from the City of Ballarat, accepting the award from Clublinks’ CEO Anthony Lawrence.

Clublinks, Australia’s premier sports, leisure and residential management company, is proud to announce the recent appointments of two key team members, Thomas Zappula and Matt Day.

Thomas (Tom) has joined the team as General Manager for Deakin Active, Deakin University’s Sport & Recreation facilities. Tom brings with him over 14 years experience across leisure and facility management, and includes overseeing the design, establishment and opening of WaterMarc Banyule, one of Australia’s premier regional leisure facilities.

“I’m really proud to join a growing company in Clublinks, and the chance to play a key role in that growth is something new and exciting in my career.” Tom stated.

Matt Day, a highly respected figure within Australian golf, takes on the role of General Manager at Collier Park Golf, and brings with him a wealth of management experience from within some of Perth’s busiest and well-known golf facilities. Matt’s experience includes overseeing and driving the rejuvenation at Wembley Golf Course, and joins the Clublinks team from his most recent role as General Manager at The Western Australian Golf Club.

“This is a fantastic opportunity to join the Clublinks team and partner with the City of South Perth at Collier Park. Clublinks innovative approach will bring new and exciting ideas and customer experiences to this great golfing facility.” Matt excitedly stated.

Clublinks’ Chief Executive Officer, Anthony Lawrence, is delighted that two highly respected figures are joining the Clublinks team to continue and support the company’s recent growth. “We’re thrilled that Matt and Tom have been able to join us, and will be a great asset to our team of professionals.”

“Both appointments represent an important step in the growth plans we have at Clublinks, as we take our knowledge and innovation across Australia. We believe we have unique strengths and experience to assist local councils and private owners as they manage and grow their sports and leisure facilities.” Mr. Lawrence added.

Sport and leisure management company Clublinks, and sporting innovation provider PlaySight, have announced a new partnership to bring state of the art training and gamification technology to suburban sporting facilities. This new alliance will bring the PlaySight training program to a range of Clublinks’ managed sites across the sport and leisure industry in New South Wales and Victoria.

The PlaySight Smartcourt transforms matches and training sessions into fully interactive and shareable events, while giving professional level analysis and evaluation tools to take participants’ games to the next level. The PlaySight technology can be used on a range of sports and leisure activities, including basketball and netball, golf, tennis, squash, soccer and even dancing.

“We are very excited to announce our partnership with Clublinks, a truly world class sports and leisure management company. Clublinks are the first company of its kind to join with PlaySight, and we look forward to bringing our technology to a majority of the facilities they manage across a number of sports in Australia. The recent installation of our tennis smart court at Centennial Parklands Sports Centre in Sydney is the first of many installations to come, and PlaySight is proud to name Clublinks as one of its partners.” PlaySight’s CEO Chen Shachar said.

Although PlaySight is a global company with offices and facilities across the world, there is a unique Australian connection. “I am a proud investor in this incredible technology so it brings me great joy to partner with Clublinks and see it installed in my homeland at Centennial Parklands Sports Centre,” said Greg Norman.

Clublinks’ CEO, Anthony Lawrence adds “We are thrilled to be engaging into this partnership with PlaySight.  We have been seeking a solution that enhances our customers’ experience from an interactive and engagement point of view for some time and PlaySight does just that.  As soon as we saw it we knew we had to be involved. The PlaySight technology enhances our facilities for participants at all levels. ”

Centennial Parklands Sports Centre will officially unveil the PlaySight program on 19th January 2018. Further installations across Clublinks’ facilities will be announced throughout 2018.

Clublinks Management Pty Ltd is delighted to announce that the City of South Perth has engaged Clublinks to manage and market the facility which comprises a 27-hole golf course, pro shop and hospitality area.

Clublinks’ Owner, Director and Perth native, Mark Brayshaw, was excited and proud to be awarded the contract of such an iconic facility. “Our team is thrilled to have been successful in a very competitive tender to manage the Collier Park facility.”

“Collier Park has been one of Perth’s premier public golf facilities for a number of years and we have exciting plans ahead.”  Those plans include the addition of one of Perth’s premier catering companies, Spices Catering, to deliver a new hospitality offering.

“We are looking to bring Collier Park to life as a destination for all golfers and those looking for a quality food and beverage offer in a beautiful setting.”  Brayshaw added

Clublinks will commence its management of the facilities in March 2018.

Collier Park Golf Course joins Clublinks’ growing list of sport and leisure partners, including Bingara Gorge, Centennial Parklands Sports Centre and Moore Park Golf (NSW), Deakin University and Diamond Valley Sports & Fitness Centre (VIC) and Wembley Golf Complex (WA).

deakin_roundel_logo_masterv3_keyline.pngDeakin University has engaged Clublinks to manage and market the facilities which comprises health clubs and sports stadiums at campuses in Melbourne and Geelong, Deakin’s industry leading Elite Sporting Precinct, and a brand new online based health and fitness program.

Clublinks’ Chief Executive Officer, Anthony Lawrence, was excited and proud to be awarded the contract and continue the company’s expansion into the recreational sports and leisure market. “Our team is thrilled to have been successful in a very competitive tender to manage Deakin University’s sport and fitness facilities.”

“Deakin University is a prestigious institution, recognised as leaders in sport and health. We believe our unique and tailored approach will deliver on the health and engagement outcomes and help improve Deakin’s reputation in this regard.”

Deakin University joins Clublinks’ growing list of sport and leisure partners, including Bingara Gorge, Centennial Parklands Sports Centre and Moore Park Golf (NSW), Diamond Valley Sports & Fitness Centre (VIC) and Wembley Golf Complex (WA).

With over 1.440 billion monthly active users, Facebook is attractive to businesses across the globe.  Applying the following best practises will ensure your business gets the most out of its Facebook page and provide you with a digital avenue to target valuable customers.

  1. Complete your profile correctly:
    Ensure that your company’s ‘About’ section lists all of your information correctly. This also includes using a recognisable profile picture so that you can easily be found and liked. A company logo is usually the best option for this as it is something that your fans will associate with your brand.
  2. Create content:
    The simplest formula to attract traffic to your Facebook page is to create content. Post regularly, mix it up, always respond to comments and have a plan in place to respond to negative comments. By constantly adding fresh content to your page you will easily be able to test what are the best times to post and create reactions.
  3. Encourage ‘sharing’ (as well as ‘like’s):
    Without appearing desperate, encouragement to share your business page is a way to build your following. A promotion or tagging in companies you are aligned with is an excellent way to do this. It is also beneficial to encourage followers to share as well as like. The like button tends to act as a positive endorsement for a post; however the share button allows the user to write a comment, which will then show up in their news feed, making the share option more visible in feeds.
  4. Study your analytics:
    Better business decisions and more effective posting can be done when you know exactly who your target is and when they are online. Facebook provides easy to understand analytics that can assist with making your business campaigns achieve better results and learnings. It will even break your fans into gender, age and location, which has historically been challenging to discover.
  5. Boost and promote:
    Facebook has built itself into one of the easiest and most cost effective ways to promote online. You can boost posts to a targeted audience for as little as $1 and receive an estimation of how far your boosting can reach. With the ability to import email lists that will match Facebook audiences to similar targets (called a look alike profile), the ability to reach a particular demographic at a low cost makes Facebook an exceptionally powerful digital tool.
  6. Have fun with it:
    For businesses that have a professional website and corporate collateral but want to show a little more personality, Facebook is a great way to create another persona for your company. Using Facebook to provide day to day information, announcing news and creating excitement for a future event is a quick, easy and entertaining way to communicate with your interested followers.

If you need some further advice on our social media can assist with the marketing of your business, don’t hesitate to get in touch with us.

A recent article published by Golf Vacation Insider has posed this question as the author observes that the golf industry continues to discuss how utilisation growth can be encouraged.

The article reflects on the vital role municipal golf courses play in growing the game, acknowledging that is is likely most golfers — even pros from Rickie Fowler and Billy Horschel to Phil Mickelson and Nancy Lopez — got their start at humble municipal layouts.

Full details of the article can be found here.

Within the Australian market, we certainly recognise the outstanding quality of the golfing experiences offered at many public and council owned courses and that some facility owners are investing further to improve these assets.  Our own Moore Park Golf has been the recipient of over $5m in capital improvements over the past 5 years.  Ringwood Golf Course are currently renovating their course layout to a master plan that will improve and increase the bunkering on the course.

It is evident that facilities that invest in their assets are generating high utilisation which is leading to superior commercial returns.

The residents of Bingara Gorge were recently treated to a twilight cinema screening of Despicable Me 2 on the greens. The Wollondilly Advertiser covered the event, where more than 200 residents watched the movie on a cinema screen and many kids got into the spirit of the night with great costumes. A dressed-up minion and main character Gru were at the event to help judge the dress-up competition and to have photos with the kids.

General Manager for Clublinks at Bingara Gorge, Mark Moss said it was a great atmosphere and there was good feedback from the residents. ‘‘People were surprised and excited that the movie night was held on the golf course,’’ Mr Moss said. ‘‘The weather held out for us which was great. It was great to see all the kids having photos and enjoying themselves”. He said the community managers put on events throughout the year and that was important for building community spirit and feel.

For the full article and more photos, please click here. Article courtesy of the Wollondilly Advertiser, pictures Sam Venn.

Some of the best junior talent from the Sydney Golf Academy at Moore Park Golf recently featured in an article in the Wentworth Courier in Sydney.

The full article “Sydney Golf Academy talent could uncover the next Jordan Spieth” can be found here, but we’ve included a short section below:

THEY might be small, but chances are these kids can swing a golf club better than most punters hacking away on a Sunday morning.  Meet the kids from Sydney Golf Academy at Moore Park Golf, who can drive the ball hundreds of metres and sink putts like they’ve been doing it for decades.

The academy is seeing a growth in the popularity of golf among children, which could be attributed in part to young superstars like Jason Day and Jordan Spieth dominating the pro tour this year. Spieth is one of the big names playing in the Australian Open next week.

Future stars include the likes of Zane Weinberg, who at six has already won two junior tournaments and boasts a polished chipping game.  Or four-year-old Eliza Merhi, who is working on technique and can hit a ball more than 30m on the fly.

The youngsters are taught by Sydney Golf Academy pro Ollie Gebert, who described their talent level as “astronomical.”  “Our main objective is to grow the game from a grassroots level and find kids with a natural ability from a young age,” he said.  “When they have fun they get better. We use a three-level program and the kids move up by passing skills and earning badges. There is nothing too technical, we make it enjoyable and let their natural talent shine through.”

Full details of the Sydney Golf Academy junior coaching programs can be found here.

Photo details (from left): Ben Richards, 6, Jet Ostrer, 10, Eliza Merhi, 4, and Zane Weinberg, 6, in training at Moore Park Golf. Picture: John Appleyard.