Clublinks Management Pty Ltd (Clublinks) is delighted to announce a brand-new partnership with AFL Victoria to manage, promote and grow the increasingly popular AFL 9s initiative within metropolitan Melbourne and the Geelong region.

Held in venues across Melbourne, the AFL9s program is the AFL’s official social version of the game with players of all ages and abilities taking part in a modified version of Australia’s national sport.

In addition to the formal partnership with AFL Victoria, Clublinks will continue to expand its current relationship with Deakin University to offer students real-world experience and career opportunities through employment within the AFL 9s competition.

Clublinks’ General Manager, Anthony Edgar, is excited and proud to be working with such an illustrious sporting organisation such as AFL Victoria.

“Our team is thrilled to have this opportunity to be a driving force in expanding the AFL game to new audiences, encouraging everyone in the community to lead an active lifestyle and also the chance to offer our existing partners, in this case Deakin University, new opportunities to offer something special within the market.”

Andrew Crowley, Manager of Deakin University Sport and Recreation, said: “We started the partnership with AFL Victoria several years ago when Deakin University became the home for AFL 9s in Geelong. We are pleased to see the next phase in this development where our partner Clublinks is to deliver the AFL 9’s program across Melbourne. It also serves as a great opportunity for our students to gain hands on experience and employment opportunities with Clublinks.”

Clublinks will kick off the AFL 9s competitions in October 2018.

 

Since commencing the management of Deakin University’s Sport & Recreation services and establishing the DeakinACTIVE brand, Clublinks has achieved record membership levels, increased overall usage and improved student engagement across the Sport & Recreation division.

A key driver of these record figures has been the true partnering between Clublinks and Deakin University, and the implementation of highly deliberate partnerships with like-minded providers and innovators who share our vision and goals. These partnerships improve business efficiencies, generate a great customer experience and allow us to plan for future initiatives.

Some of the key achievements to date include:

  • Record fitness centre membership levels at the Waurn Ponds campus
  • 45% increase on fitness centre memberships at the Burwood campus
  • 80 new teams introduced to social sports competitions
  • Clublinks offering industry based learning opportunities to Deakin students

“Clublinks has worked closely with Deakin University on solutions that provide the best opportunities and outcomes for DeakinACTIVE. This is being achieved by integrating our partners within the business, not just using and treating them as traditional suppliers. Our results demonstrate how these are working seamlessly to achieve common goals.” says Tom Zappulla, General Manager of DeakinACTIVE.

Clublinks was honoured to present at the recent Parks & Leisure Association’s VIC/TAS State Conference & Awards of Excellence Dinner to outline the recent success of DeakinACTIVE.

 

 

At the recent Parks and Leisure Vic/Tas Conference held on May 1st, Clublinks was proud to sponsor the ‘Community Based Initiative of the Year’ award.

The award was won by the City of Ballarat, for their ‘Memory Atlas Social History Walking Tours’. The project is a documentary that records and shares the personal memories of Ballarat residents from key city locations, and offers a personal alternative to the usual historical observations.

“Being part of a community is extremely important to the Clublinks team, and we’re honoured to sponsor such a great award.” said Clublinks CEO Anthony Lawrence.

Photo: Mick Trembath (left) from the City of Ballarat, accepting the award from Clublinks’ CEO Anthony Lawrence.

Clublinks, Australia’s premier sports, leisure and residential management company, is proud to announce the recent appointments of two key team members, Thomas Zappula and Matt Day.

Thomas (Tom) has joined the team as General Manager for Deakin Active, Deakin University’s Sport & Recreation facilities. Tom brings with him over 14 years experience across leisure and facility management, and includes overseeing the design, establishment and opening of WaterMarc Banyule, one of Australia’s premier regional leisure facilities.

“I’m really proud to join a growing company in Clublinks, and the chance to play a key role in that growth is something new and exciting in my career.” Tom stated.

Matt Day, a highly respected figure within Australian golf, takes on the role of General Manager at Collier Park Golf, and brings with him a wealth of management experience from within some of Perth’s busiest and well-known golf facilities. Matt’s experience includes overseeing and driving the rejuvenation at Wembley Golf Course, and joins the Clublinks team from his most recent role as General Manager at The Western Australian Golf Club.

“This is a fantastic opportunity to join the Clublinks team and partner with the City of South Perth at Collier Park. Clublinks innovative approach will bring new and exciting ideas and customer experiences to this great golfing facility.” Matt excitedly stated.

Clublinks’ Chief Executive Officer, Anthony Lawrence, is delighted that two highly respected figures are joining the Clublinks team to continue and support the company’s recent growth. “We’re thrilled that Matt and Tom have been able to join us, and will be a great asset to our team of professionals.”

“Both appointments represent an important step in the growth plans we have at Clublinks, as we take our knowledge and innovation across Australia. We believe we have unique strengths and experience to assist local councils and private owners as they manage and grow their sports and leisure facilities.” Mr. Lawrence added.

Sport and leisure management company Clublinks, and sporting innovation provider PlaySight, have announced a new partnership to bring state of the art training and gamification technology to suburban sporting facilities. This new alliance will bring the PlaySight training program to a range of Clublinks’ managed sites across the sport and leisure industry in New South Wales and Victoria.

The PlaySight Smartcourt transforms matches and training sessions into fully interactive and shareable events, while giving professional level analysis and evaluation tools to take participants’ games to the next level. The PlaySight technology can be used on a range of sports and leisure activities, including basketball and netball, golf, tennis, squash, soccer and even dancing.

“We are very excited to announce our partnership with Clublinks, a truly world class sports and leisure management company. Clublinks are the first company of its kind to join with PlaySight, and we look forward to bringing our technology to a majority of the facilities they manage across a number of sports in Australia. The recent installation of our tennis smart court at Centennial Parklands Sports Centre in Sydney is the first of many installations to come, and PlaySight is proud to name Clublinks as one of its partners.” PlaySight’s CEO Chen Shachar said.

Although PlaySight is a global company with offices and facilities across the world, there is a unique Australian connection. “I am a proud investor in this incredible technology so it brings me great joy to partner with Clublinks and see it installed in my homeland at Centennial Parklands Sports Centre,” said Greg Norman.

Clublinks’ CEO, Anthony Lawrence adds “We are thrilled to be engaging into this partnership with PlaySight.  We have been seeking a solution that enhances our customers’ experience from an interactive and engagement point of view for some time and PlaySight does just that.  As soon as we saw it we knew we had to be involved. The PlaySight technology enhances our facilities for participants at all levels. ”

Centennial Parklands Sports Centre will officially unveil the PlaySight program on 19th January 2018. Further installations across Clublinks’ facilities will be announced throughout 2018.

Clublinks Management Pty Ltd is delighted to announce that the City of South Perth has engaged Clublinks to manage and market the facility which comprises a 27-hole golf course, pro shop and hospitality area.

Clublinks’ Owner, Director and Perth native, Mark Brayshaw, was excited and proud to be awarded the contract of such an iconic facility. “Our team is thrilled to have been successful in a very competitive tender to manage the Collier Park facility.”

“Collier Park has been one of Perth’s premier public golf facilities for a number of years and we have exciting plans ahead.”  Those plans include the addition of one of Perth’s premier catering companies, Spices Catering, to deliver a new hospitality offering.

“We are looking to bring Collier Park to life as a destination for all golfers and those looking for a quality food and beverage offer in a beautiful setting.”  Brayshaw added

Clublinks will commence its management of the facilities in March 2018.

Collier Park Golf Course joins Clublinks’ growing list of sport and leisure partners, including Bingara Gorge, Centennial Parklands Sports Centre and Moore Park Golf (NSW), Deakin University and Diamond Valley Sports & Fitness Centre (VIC) and Wembley Golf Complex (WA).

deakin_roundel_logo_masterv3_keyline.pngDeakin University has engaged Clublinks to manage and market the facilities which comprises health clubs and sports stadiums at campuses in Melbourne and Geelong, Deakin’s industry leading Elite Sporting Precinct, and a brand new online based health and fitness program.

Clublinks’ Chief Executive Officer, Anthony Lawrence, was excited and proud to be awarded the contract and continue the company’s expansion into the recreational sports and leisure market. “Our team is thrilled to have been successful in a very competitive tender to manage Deakin University’s sport and fitness facilities.”

“Deakin University is a prestigious institution, recognised as leaders in sport and health. We believe our unique and tailored approach will deliver on the health and engagement outcomes and help improve Deakin’s reputation in this regard.”

Deakin University joins Clublinks’ growing list of sport and leisure partners, including Bingara Gorge, Centennial Parklands Sports Centre and Moore Park Golf (NSW), Diamond Valley Sports & Fitness Centre (VIC) and Wembley Golf Complex (WA).

Clublinks are excited to announce that we will be managing the facilities and marketing of Parklands Sports Centre, for the next two years.

Located in Sydney’s sporting hub, Parklands Sports Centre has been home to tennis and netball clubs for over 15 years and offers professional and social tennis and netball services. Clublinks are looking forward to the growth of these sports and providing the community with exciting new events.

Leading Parklands Sports Centre from 20 June 2016, is our new General Manager, Nathan Bowden. Nathan brings years of experience in the industry, with impressive enthusiasm to drive a fun and professional centre.

For more information on Parklands Sports Centre or any of our venues, please click here to contact us!

Diamond Valley Sports and Fitness Centre (DVSFC) were proud to announce their 40th anniversary during April. To mark the milestone, DVSFC delivered a week of celebrations for the local community, members and patrons to acknowledge each of the sporting groups and their involvement over the years.

The main event was held on Tuesday 19 April with a Community Morning Tea. Mayor Councilor Bonnie Hattam took us on a trip down memory lane, recognising the development, improvements and the growth DVSFC has achieved over the years. Past and present sporting group representatives came together and shared their experiences and contributions since DVSFC opened their doors in 1976.

DVSFC welcomes a community environment.  The Health Club accompanies all ages and abilities with programs dedicated to teen and senior members, along with disability groups.  Sporting groups develop growth throughout the diverse stadium space and childcare and holiday program facilities provide kids with endless fun and entertainment.

For more information on DVSFC or any of our venues, please click here to contact us!

With over 1.440 billion monthly active users, Facebook is attractive to businesses across the globe.  Applying the following best practises will ensure your business gets the most out of its Facebook page and provide you with a digital avenue to target valuable customers.

  1. Complete your profile correctly:
    Ensure that your company’s ‘About’ section lists all of your information correctly. This also includes using a recognisable profile picture so that you can easily be found and liked. A company logo is usually the best option for this as it is something that your fans will associate with your brand.
  2. Create content:
    The simplest formula to attract traffic to your Facebook page is to create content. Post regularly, mix it up, always respond to comments and have a plan in place to respond to negative comments. By constantly adding fresh content to your page you will easily be able to test what are the best times to post and create reactions.
  3. Encourage ‘sharing’ (as well as ‘like’s):
    Without appearing desperate, encouragement to share your business page is a way to build your following. A promotion or tagging in companies you are aligned with is an excellent way to do this. It is also beneficial to encourage followers to share as well as like. The like button tends to act as a positive endorsement for a post; however the share button allows the user to write a comment, which will then show up in their news feed, making the share option more visible in feeds.
  4. Study your analytics:
    Better business decisions and more effective posting can be done when you know exactly who your target is and when they are online. Facebook provides easy to understand analytics that can assist with making your business campaigns achieve better results and learnings. It will even break your fans into gender, age and location, which has historically been challenging to discover.
  5. Boost and promote:
    Facebook has built itself into one of the easiest and most cost effective ways to promote online. You can boost posts to a targeted audience for as little as $1 and receive an estimation of how far your boosting can reach. With the ability to import email lists that will match Facebook audiences to similar targets (called a look alike profile), the ability to reach a particular demographic at a low cost makes Facebook an exceptionally powerful digital tool.
  6. Have fun with it:
    For businesses that have a professional website and corporate collateral but want to show a little more personality, Facebook is a great way to create another persona for your company. Using Facebook to provide day to day information, announcing news and creating excitement for a future event is a quick, easy and entertaining way to communicate with your interested followers.

If you need some further advice on our social media can assist with the marketing of your business, don’t hesitate to get in touch with us.

Moore Park Golf introduced a new pace of play initiative towards the end of 2015 called ‘Share the Course’.  Designed to encourage players to work together to ensure a high quality golfing experience for all users, it provides simple techniques which all players can adopt to modify the way they interpret and play the game.

It was launched with a customer charter and on course signage that sets out clear expectations for course users in a humorous, tasteful and honest way.

After the first few months, the initial results are very encouraging.  Not only are customers providing great feedback, they are also providing great suggestions on how pace of play can be further improved.  Some of the key findings to date are:

  • 69% of surveyed MPG golfers say the average round of golf (18 holes) should take 4 hours.
  • 92% of these golfers advised their last 18 hole round took 4.5 hours or less.
  • 83% further indicated that players should help speed play up by taking no more than 2 practice swings.
  • One great tip for improving the on course experience for all was a simple rule for divot repairs; repair yours plus one.

Visit the Moore Park Golf website for more information.

An outstanding business opportunity to be a part of Australia’s most popular destination for learning golf.  Moore Park Golf and Clublinks are seeking Expressions of Interest as we look to engage with up to 10 companies to operate their own business within the Sydney Golf Academy at Moore Park Golf.

Click here to view the full details of ad.

Click here to register your interest.