Clublinks Management Pty Ltd is delighted to announce that the City of South Perth has engaged Clublinks to manage and market the facility which comprises a 27-hole golf course, pro shop and hospitality area.

Clublinks’ Owner, Director and Perth native, Mark Brayshaw, was excited and proud to be awarded the contract of such an iconic facility. “Our team is thrilled to have been successful in a very competitive tender to manage the Collier Park facility.”

“Collier Park has been one of Perth’s premier public golf facilities for a number of years and we have exciting plans ahead.”  Those plans include the addition of one of Perth’s premier catering companies, Spices Catering, to deliver a new hospitality offering.

“We are looking to bring Collier Park to life as a destination for all golfers and those looking for a quality food and beverage offer in a beautiful setting.”  Brayshaw added

Clublinks will commence its management of the facilities in March 2018.

Collier Park Golf Course joins Clublinks’ growing list of sport and leisure partners, including Bingara Gorge, Centennial Parklands Sports Centre and Moore Park Golf (NSW), Deakin University and Diamond Valley Sports & Fitness Centre (VIC) and Wembley Golf Complex (WA).

deakin_roundel_logo_masterv3_keyline.pngDeakin University has engaged Clublinks to manage and market the facilities which comprises health clubs and sports stadiums at campuses in Melbourne and Geelong, Deakin’s industry leading Elite Sporting Precinct, and a brand new online based health and fitness program.

Clublinks’ Chief Executive Officer, Anthony Lawrence, was excited and proud to be awarded the contract and continue the company’s expansion into the recreational sports and leisure market. “Our team is thrilled to have been successful in a very competitive tender to manage Deakin University’s sport and fitness facilities.”

“Deakin University is a prestigious institution, recognised as leaders in sport and health. We believe our unique and tailored approach will deliver on the health and engagement outcomes and help improve Deakin’s reputation in this regard.”

Deakin University joins Clublinks’ growing list of sport and leisure partners, including Bingara Gorge, Centennial Parklands Sports Centre and Moore Park Golf (NSW), Diamond Valley Sports & Fitness Centre (VIC) and Wembley Golf Complex (WA).

Clublinks are excited to announce that we will be managing the facilities and marketing of Parklands Sports Centre, for the next two years.

Located in Sydney’s sporting hub, Parklands Sports Centre has been home to tennis and netball clubs for over 15 years and offers professional and social tennis and netball services. Clublinks are looking forward to the growth of these sports and providing the community with exciting new events.

Leading Parklands Sports Centre from 20 June 2016, is our new General Manager, Nathan Bowden. Nathan brings years of experience in the industry, with impressive enthusiasm to drive a fun and professional centre.

For more information on Parklands Sports Centre or any of our venues, please click here to contact us!

Diamond Valley Sports and Fitness Centre (DVSFC) were proud to announce their 40th anniversary during April. To mark the milestone, DVSFC delivered a week of celebrations for the local community, members and patrons to acknowledge each of the sporting groups and their involvement over the years.

The main event was held on Tuesday 19 April with a Community Morning Tea. Mayor Councilor Bonnie Hattam took us on a trip down memory lane, recognising the development, improvements and the growth DVSFC has achieved over the years. Past and present sporting group representatives came together and shared their experiences and contributions since DVSFC opened their doors in 1976.

DVSFC welcomes a community environment.  The Health Club accompanies all ages and abilities with programs dedicated to teen and senior members, along with disability groups.  Sporting groups develop growth throughout the diverse stadium space and childcare and holiday program facilities provide kids with endless fun and entertainment.

For more information on DVSFC or any of our venues, please click here to contact us!

With over 1.440 billion monthly active users, Facebook is attractive to businesses across the globe.  Applying the following best practises will ensure your business gets the most out of its Facebook page and provide you with a digital avenue to target valuable customers.

  1. Complete your profile correctly:
    Ensure that your company’s ‘About’ section lists all of your information correctly. This also includes using a recognisable profile picture so that you can easily be found and liked. A company logo is usually the best option for this as it is something that your fans will associate with your brand.
  2. Create content:
    The simplest formula to attract traffic to your Facebook page is to create content. Post regularly, mix it up, always respond to comments and have a plan in place to respond to negative comments. By constantly adding fresh content to your page you will easily be able to test what are the best times to post and create reactions.
  3. Encourage ‘sharing’ (as well as ‘like’s):
    Without appearing desperate, encouragement to share your business page is a way to build your following. A promotion or tagging in companies you are aligned with is an excellent way to do this. It is also beneficial to encourage followers to share as well as like. The like button tends to act as a positive endorsement for a post; however the share button allows the user to write a comment, which will then show up in their news feed, making the share option more visible in feeds.
  4. Study your analytics:
    Better business decisions and more effective posting can be done when you know exactly who your target is and when they are online. Facebook provides easy to understand analytics that can assist with making your business campaigns achieve better results and learnings. It will even break your fans into gender, age and location, which has historically been challenging to discover.
  5. Boost and promote:
    Facebook has built itself into one of the easiest and most cost effective ways to promote online. You can boost posts to a targeted audience for as little as $1 and receive an estimation of how far your boosting can reach. With the ability to import email lists that will match Facebook audiences to similar targets (called a look alike profile), the ability to reach a particular demographic at a low cost makes Facebook an exceptionally powerful digital tool.
  6. Have fun with it:
    For businesses that have a professional website and corporate collateral but want to show a little more personality, Facebook is a great way to create another persona for your company. Using Facebook to provide day to day information, announcing news and creating excitement for a future event is a quick, easy and entertaining way to communicate with your interested followers.

If you need some further advice on our social media can assist with the marketing of your business, don’t hesitate to get in touch with us.

Moore Park Golf introduced a new pace of play initiative towards the end of 2015 called ‘Share the Course’.  Designed to encourage players to work together to ensure a high quality golfing experience for all users, it provides simple techniques which all players can adopt to modify the way they interpret and play the game.

It was launched with a customer charter and on course signage that sets out clear expectations for course users in a humorous, tasteful and honest way.

After the first few months, the initial results are very encouraging.  Not only are customers providing great feedback, they are also providing great suggestions on how pace of play can be further improved.  Some of the key findings to date are:

  • 69% of surveyed MPG golfers say the average round of golf (18 holes) should take 4 hours.
  • 92% of these golfers advised their last 18 hole round took 4.5 hours or less.
  • 83% further indicated that players should help speed play up by taking no more than 2 practice swings.
  • One great tip for improving the on course experience for all was a simple rule for divot repairs; repair yours plus one.

Visit the Moore Park Golf website for more information.

An outstanding business opportunity to be a part of Australia’s most popular destination for learning golf.  Moore Park Golf and Clublinks are seeking Expressions of Interest as we look to engage with up to 10 companies to operate their own business within the Sydney Golf Academy at Moore Park Golf.

Click here to view the full details of ad.

Click here to register your interest.

A recent article published by Golf Vacation Insider has posed this question as the author observes that the golf industry continues to discuss how utilisation growth can be encouraged.

The article reflects on the vital role municipal golf courses play in growing the game, acknowledging that is is likely most golfers — even pros from Rickie Fowler and Billy Horschel to Phil Mickelson and Nancy Lopez — got their start at humble municipal layouts.

Full details of the article can be found here.

Within the Australian market, we certainly recognise the outstanding quality of the golfing experiences offered at many public and council owned courses and that some facility owners are investing further to improve these assets.  Our own Moore Park Golf has been the recipient of over $5m in capital improvements over the past 5 years.  Ringwood Golf Course are currently renovating their course layout to a master plan that will improve and increase the bunkering on the course.

It is evident that facilities that invest in their assets are generating high utilisation which is leading to superior commercial returns.

Sydney has just recorded its highest January rainfall in 28 years, but that hasn’t stopped Moore Park Golf from continuing its impressive trajectory towards another record breaking performance for the third year in a row.

January is on target to deliver yet another remarkable financial and utilisation result despite the angry and unpredictable weather lashing Sydney-siders.  Moore Park Golf’s performance was protected by a well planned and executed summer marketing program.

Targeting family and entertainment markets, and boasting new services such as family tees, big hole golf and a family range pass, the campaign has generated solid results.  Forward planned, it was implemented prior to the change in weather, and has been supported through the unpredictable weather with social posts highlighting when great playing conditions are available.

Bringing these new family features on board has enabled Moore Park Golf to improve its already impressive utilisation of products and services….most importantly it’s ensured that the weather has not got in the way of a good family day out with the kids.

Photo credit: @dallaskilponen

Working in a cash based environment creates a number of risks for your business, but there are some simple steps you can take to mitigate the potential risks:

1. Conduct a risk assessment
Are you collecting all the cash you are entitled to? If you answered yes, how certain are you of that? You need to know where risk exists before you can eliminate it. Identify your needs and assess the points where risk may be involved. A recent audit we conducted for a client indicated an internal control issue costing the client up to $2,000 per week in lost revenue.

2. Create a process
Have a clearly defined process. Create policies and procedures addressing the issues you’ve identified in the risk assessment. Set out clearly for each step in the process, what the risk is and how to eliminate it.

3. Set the expectation
Education and communication is the key. Set clear expectations from the start. Train staff in the policy and procedure and follow up with them. The organisation must live the policy and make it “the way we do things.” A person who fits and lives the culture is less likely to engage in fraudulent activity.

4. Embrace technology
A relevant and appropriate point of sale and booking system will greatly assist in recording cash based transactions and the cash reconciliation process. Using a system which integrates across different facets of the business achieves this goal. If the appropriate technology is cost prohibitive, use a manual system but create the process and set expectations.

5. Review
Regularly review the systems in place. Updated technology or new team members may mean that the policy is outdated and may need to be reviewed. Test the processes with an internal audit. Update your policy as appropriate.

If you are unsure how to conduct a risk assessment for your business, contact us today and we’ll help get you started.