Sydney has just recorded its highest January rainfall in 28 years, but that hasn’t stopped Moore Park Golf from continuing its impressive trajectory towards another record breaking performance for the third year in a row.
January is on target to deliver yet another remarkable financial and utilisation result despite the angry and unpredictable weather lashing Sydney-siders. Moore Park Golf’s performance was protected by a well planned and executed summer marketing program.
Targeting family and entertainment markets, and boasting new services such as family tees, big hole golf and a family range pass, the campaign has generated solid results. Forward planned, it was implemented prior to the change in weather, and has been supported through the unpredictable weather with social posts highlighting when great playing conditions are available.
Bringing these new family features on board has enabled Moore Park Golf to improve its already impressive utilisation of products and services….most importantly it’s ensured that the weather has not got in the way of a good family day out with the kids.
Photo credit: @dallaskilponen